Apple’s biggest mistake was that it failed to capitalize on the iPhone.
The iPhone, released in June 2007, was perhaps the most revolutionary step in a mass-market product in the history of humanity.
It took the phone from a clumsy product with a keyboard, to a beautiful intuitive one that a 3-year-old could use, with an effortless marketplace to buy apps.
It was genius.
Within 10 years nearly half the planet would have a device broadly similar to the first iPhone.
It was only until March 2010 that Android was ready to ditch its keyboard with the HTC Nexus One – that’s almost 3 years later – and it was crap compared to the iPhone
Not only that, by 2010, the iPhone had achieved 3 billion downloads and it had over 100,000 apps.
I mean, why would anyone buy an Android when it had no apps?
From this absolutely unassailable leadership position, Apple has been absolutely assailed.
But from 100% of the keyboard-less smartphone market, they’ve gone down to around 10%.
Today mobiles run on Android, just like PC’s have run on Windows for 3 decades. The iPhone is a niche player in the market it once owned. And it’s going to go more niche.
Ok, fine, Apple is making US$141bn a year from their iPhones, far more than Android makes. But Android has an almost monopoly position on the operating system running smartphones and soon it will dominate the app marketplace, and long-term they’ll end up making multiple times what Apple will ever make.
It’s just a matter of time.
These Google guys just think so long-term…