When it comes to Tesla it has a very unique position in the automotive industry and CEO Elon Musk has already announced Tesla’s next big idea the Cybertruck
This isn’t just any good old truck but a game-changer because even with its unveiling event setback Tesla made the remarkable history of selling more than 200,000 pre-orders and this isn’t just hype but surely a masterstroke of genius On which everyone seems to be wonderstruck there must be some undeniable reasons behind the huge success.
Interestingly Tesla intends to shake the massive duty truck category with a Cybertruck inspired electric pickup truck that looks like a pointy metal box but accelerates like a sports car and tows like a mack truck so without any further ado let’s get into the interesting aspects of the tesla Cybertruck
Let’s first dive into the amazing futuristic design of the Cybertruck more broadly talking about the body and design the exterior of the truck is bulletproof and is made with an ultra-hard stainless steel alloy, rather than giving the truck the traditional body frame they decided to go with the exoskeleton frame. This frame comes with many advantages that include more space for the battery pack and equipment lesser manufacturing plus the assembly and no paint
This is what makes the process is more friendly to nature the body is made of ultra-hard 30 times cold road stainless steel structural skin which is so rigid a nine-millimetre the bullet will shadow on the impact this type of metal is extremely difficult to mould and cannot go through traditional sheet metal stamping. The metal used is harder than the stamp itself, and only through folding can this material be formed
Taking this approach was not only risky and harder to pull off but Tesla successfully did it and made competitors look outdated also contrary to popular belief the armored glass is not indestructible giving it a hammer blow will leave crack marks but won’t destroy it and due to its exoskeleton design we will be seeing copycats soon although coping with the design is not too difficult but that doesn’t mean you will get practicalities either
just like its appearance the statistics highlighting its practical capabilities will have you raising your eyebrows just as high this the monster can carry around 350,000 pounds of weight and has 2,832 liters of exterior storage in the under bed trunk and sail pillars which are all lockable in addition to its massive towing capability the Cybertruck is capable of towing more than 14,000 pounds in its flagship model and an ability to pull infinite mass
but that’s not all it has something for the people who crave entertainment as well just tap the 17-inch touchpad for access to Netflix and Youtube streaming while you’re on the go and when you have nothing else to do you can just explore smart summon that lets you use your smartphone to move your car in and out of parking spaces. When it comes to investing large sums of money into a truck entertainment purposes will not be at the top of your list
So, let’s dive into the real genius of the Cybertruck some of the least aerodynamic and least The efficient vehicles you can find are trucks from the moment this electric truck was created its design was meant to mock conventional trucks one of the biggest problems for the truck in terms of drag is the open bed having a motorized toner cover that can be opened and closed easily fixes this and works better in an autonomous world
the entire shape of the vehicle is meant to maximize range not just to look weird the truck is designed to be able to handle the worst roads without getting stuck and has a low centre of gravity for stability. The interior also has plenty of storage both open and closed for all your needs prices of electric truck startup Rivian r1t came down quite significantly it can now go 400 miles for 69,000 meanwhile, Tesla has announced that the 2020 Cybertruck will be able to go 500 plus miles on a single charge for the same price
which is 25 per cent more than that competitor this likely has its roots in the company’s new design the approach there are a lot of ways to make
a more aerodynamic truck but most of them look pretty ugly a big part of the success depends on when people can buy the product if in this course of the time any other electric vehicle hits the market first there is a chance that they could take a large share here’s where Tesla showed its magic for the big shot hence the production process for the Tesla Cybertruck is a lot faster and cheaper in comparison to other trucks since the Cybertruck is made with cold road stainless steel
which can’t be stamped due to which alloys bent over high temperature using simple and cheap cost-effective machines secondly the cyber doesn’t need to get painted which saves a lot of time and money as painting job is expensive as a result makes it easier to maintain their profitability increasing their chance of success in the market indeed too many people this was a really smart move and different from the rest but
this isn’t the only brilliant move was taken by Tesla they took things to next level with the Cybertruck price going into the event people were expecting to price starting at around 50,000 at that price point, Cybertruck would attract interest but would be perceived as decidedly more expensive than a simple old-fashioned polluting gas truck starting at 39,900 the Cybertruck is set to achieve sticker price parity with other similar specs trucks
sure tesla could have gone for a traditional design with a starting price of 49,000. they could have taken a nice bite out of the most profitable segment of the market but that wasn’t good enough they wanted a design that could slaughter the rest of the pickup truck market and that’s why the design of the Cybertruck is an act of pricing genius. It’s better to have a design that’s accessible to more people rather than to cling to some outdated idea of what trucks are supposed to look like
since electric trucks need a big expensive battery tesla had to make some dramatic changes to compete on price with traditional gas-powered pickup trucks making those changes to be price competitive is well worth it even if the solution to this problem looks strange at first. Fashion is funny and more malleable than people think anyway since marketing is no longer about the stuff you make but about the stories you tell Elon musk tweeted an amazing one after the event was completed also taking things to the extreme will also bring attention to Musk concept for the Cybertruck was extreme
build a truck stronger than an f-150 and faster than the Porsche 911 just this one-liner was enough to feel the hype in the first place was one of the most intriguing aspects of the Cybertruck lounge was that Elon musk had teased exactly the extreme product he launched for quite some time interestingly nobody believed him when he had said that the truck would look like straight out of blade runner
everyone expected something much less controversial communizing your company’s values are essential to meeting consumer expectations it’s an even more powerful move now as this is something consumers are all too familiar with brands often oversell their products by using what’s like radical unique and all-new but in reality, most of these products don’t live up to these promises, as a result, people were doubtful when Elon Musk teases the Cybertruck specs and that became the mystery
What will Elon Musk do give people an easy way to count themselves which was genius marketing and it would be insane if you would want to come up with that idea the unveiling of Cybertruck resulted in reactions ranging from bewilderment to intrigue to amazement but for those who did not think much of the idea there was a way to get involved right away pre-ordering a Cybertruck for 100 dollars fully refundable.
Early adopters frequently experienced the feeling of being different when they were once part of something new different and just starting this can be seen in the 250,000 orders that flooded in upon initial launch despite critics predicting an imminent demise for the ugly design Elon Musk tweeted these figures out creating intense FOMO and driving orders even higher besides everything my most favourite feature of the Cybertruck is its design
but here’s the thing every aspect of the design is considered to blow off the products in the market some might not like the design at first some never will but many others are going to fall in love The bottom line is we need sustainable transport now and what Tesla is doing is never done before that’s for sure maybe tesla’s aesthetic design won’t win the hearts of those old truck lovers but it surely won the hearts of the next generation.
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